There’s something squirrely about the latest metrics on print news subscriptions. Pew reports that print newspaper circulation has fallen to a 77-year low of about 35 million. They also report that the top 50 papers in the USA currently get about 12 million unique visitors per month, which seems low by comparison. On paper (if you’ll pardon the pun), this might lead you to think that more Americans get their news through a newspaper subscription. However, one year ago, Pew reported that twice as many Americans get their news online compared with print. So, if you’re wondering what’s really happening with all those print papers getting delivered, you’re not alone.

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