Google announced that, later in 2024, their Chrome browser (which is the most widely used in America) will no longer support third-party scripts by default. This will impact every website that uses externally hosted services for things like tracking, marketing, authentication and much more.

With this sea change approaching in Q3 or Q4 (we’re still waiting for Google to be more specific), organizations are adapting. Now is a great time to advance your measurement to first-party collection. But it’s also important to prepare your marketing operation to function in a post-cookie world.

Reach out for a consultation. We can help you ride this wave of change!