Guess Which Advertising Strategies Recently Became Affordable?
Guess Which Advertising Strategies Recently Became Affordable?
Geofencing—where you build a target audience using polygons drawn around buildings—used to be available only to major advertisers spending big budgets.
The same was true until recently for over-the-top or connected TV advertising. Not anymore.
These two excellent tactics are now fully within reach of average and even small advertising budgets. At CODAVATE, we never want you to spend more on a campaign than is absolutely necessary to achieve the objective. We frequently run geofenced ads (as part of overall campaign tactics) in a spend range as low as $300 to $600! Sometimes that’s all it takes to saturate a small number of physical places with your message.
Likewise, running TV ads isn’t exorbitantly expensive anymore. As the cord-cutting revolt led to everyone streaming their entertainment, gone are the days of buying GRPs and paying rack rates with a broadcaster. The smart money now buys TV ads through digital platforms. And we use CPM pricing blended with data-driven targeting for more effective delivery. TV advertising has become digital advertising! It was just a matter of time.